aBOUT mERCHANT mARKETPLACE
Marketplace Production Where the Vendor Experience Matters
Creative Collective produces Haunted Happenings Marketplace, the business support organization serving 350+ entrepreneurs, creators, and small businesses across Essex County, Massachusetts.
We're not just event producers — we're business owners supporting business owners. That means we understand what it takes to load in at 7 AM, work a 12-hour day on your feet, and still show up with a smile. We've built our marketplaces around one simple idea: when vendors thrive, everyone thrives.
The result? Events that run like a well-oiled machine, with clear communication, staff that actually show up when you need them, and a team that treats your concerns like they matter — because they do.
Don't just take our word for it:
"My business would not be what it is without Haunted Happenings and Creative Collective. It's really impressive how an event this huge is run so well." — Ancient Future Design
"This is the most organized event that I attend throughout the year." — Hippie Bean Co.
"The level of professionalism that YOU GUYS exhibit makes me rise to the occasion and be the best I can be." — Wicked Good Henna
Partner With Us
For Entertainment Brands & Major Sponsors
Salem draws 1.4 million visitors every October. We control the signature marketplace experience across 4 downtown venues with 7+ weeks of programming (September 21 - November 7).
We've delivered for: Hulu (Huluween), Disney/D23 (Hocus Pocus 2), Laika (ParaNorman)
What major brands get:
- 7+ weeks of sustained programming across Salem's peak tourism season (Sept 21 - Nov 7)
- 4 downtown venue integration (Salem Common, Derby Square, Old Town Hall, Front Street)
- 200+ vendor amplification network (240K+ combined social reach amplifying your brand)
- Month-long entertainment programming, including Halloween night peak (4-5 stages, 100K+ Halloween night audience)
- Multi-touchpoint brand presence across venues, vendors, entertainment, and digital channels
- Turnkey execution with an 8-year city partnership track record
Perfect for: Streaming platforms, entertainment studios, and national CPG brands seeking authentic Halloween positioning and sustained cultural relevance in America's Halloween capital.
Contact: John Andrews | (978) 224-8856
Perfect for: Streaming platforms, entertainment studios, and national CPG brands seeking authentic Halloween positioning and cultural relevance in America's Halloween capital.
Contact: John Andrews | (978) 224-8856
For Local & Regional Businesses
Want your brand connected to Salem's most professionally-run October marketplace? Our partnership tiers range from weekend sponsorships to season-long presence, with options for every budget and business goal.
Partnership opportunities include:
- Weekend or venue-specific sponsorships
- Entertainment stage naming
- Vendor showcase collaborations
- Digital marketing campaigns
- Holiday shopping season extensions
Perfect for: Regional businesses, hospitality partners, local service providers, and community organizations looking for authentic engagement with hundreds of thousands of visitors.
Contact: John Andrews | (978) 224-8856
Join Creative Collective
Behind every great marketplace is an ecosystem of support. Creative Collective members get more than just vendor opportunities — they get access to comprehensive business services, including marketing amplification to 100,000+ social media followers, technical assistance, business consulting, and a community of 350+ peers who actually help each other succeed.
"In just one year of being a Collective member, I've received more connections, support, and inspiration for my business than I have had in ten years of membership in other organizations." — Cynthia August, Cynthia August Images Photography.
"It literally, as an organization, helped me go from 'what the heck am I doing' to being a full-fledged entrepreneur full time, self-employed human being, and it's really helped me feel supported." — Meg Nichols, Painted Lady Signs.
Whether you're a small business owner, maker, artisan, performer, food vendor, or creative entrepreneur, membership means you're never building alone. You get a dedicated team in your corner and 350+ allies who understand precisely what it takes to run a small business.
Ready to join the ecosystem? Learn more about Creative Collective membership
Vend With Us
We produce boutique-style, highly curated marketplaces throughout the year — from Haunted Happenings to Salem Arts Festival, Pride Market, and beyond. Our events are professionally made with vendor success as the priority.
What vendors consistently tell us:
- Smooth operations — Clear communication, organized load-in/load-out, and staff who actually answer when you call
- Real support — We check in, we problem-solve, and we advocate for you
- Community — You're not just renting a booth; you're joining a network of makers and creators who look out for each other
"Your show is one of the top-rated shows I have done in recent years... run top of the line." — Lily Luvs Design
Ready to apply? Please submit your interest for Haunted Happenings or any of our upcoming markets: Apply Here
Questions?
Reach us at (978) 224-8856 or info@creativecollectivema.com
Creative Collective LLC
265 Essex Street, Salem, MA
258 Cabot Street, Beverly, MA. (In the Bower Complex)
614 Wachington St. Lynn, MA. (In Inc.Ubate Coworking Space)
hauntedhappeningsmarketplace.com | creativecollectivema.com