About Haunted Happenings Marketplace

Marketplace Production Where the Vendor Experience Matters

Creative Collective produces Haunted Happenings Marketplace as part of our work building a stronger ecosystem for small businesses, makers, artists, performers and creative entrepreneurs across Essex County.

We are business owners supporting business owners. We understand the early load-in, the long day on your feet and the pressure of turning a busy market into a successful one. That is why we build every marketplace around a simple idea: when vendors thrive, everyone thrives.

The 2026 Haunted Happenings Marketplace season includes 13 market dates from September 26 through November 1. Market hours are 10:00 a.m.–8:00 p.m., with details for each date and location available in our 2026 Salem events calendar.

Why Vendors Choose Our Markets

  • Clear communication: organized instructions, practical timelines and a team that answers when you need help.
  • Real on-site support: staff who check in, solve problems and treat vendor concerns like they matter—because they do.
  • A curated community: vendors are not simply renting a booth; they are joining a network of makers and business owners who look out for one another.
  • Professional production: thoughtful layouts, coordinated programming and an experienced team focused on a strong experience for vendors and visitors.

Do not just take our word for it:

“My business would not be what it is without Haunted Happenings and Creative Collective. It’s really impressive how an event this huge is run so well.”
— Ancient Future Design

“This is the most organized event that I attend throughout the year.”
— Hippie Bean Co.

“The level of professionalism that YOU GUYS exhibit makes me rise to the occasion and be the best I can be.”
— Wicked Good Henna

Partner With Us

Salem’s fall season gives brands a rare opportunity to become part of a place, a tradition and a community people genuinely care about. Creative Collective offers partnership options that connect sponsors with marketplaces, entertainment, vendors, visitors and digital audiences throughout the season.

Past brand collaborations include: Hulu for Huluween, Disney/D23 for Hocus Pocus 2 and LAIKA for ParaNorman.

For Entertainment Brands and Major Sponsors

Season-wide title and premier partnerships can include prominent placement, co-branded stages or activation areas, custom content, on-site experiences, newsletter and social media features, VIP access and post-season impact reporting. Custom packages are available when a brand needs a different mix of inventory or activation support.

Best for: streaming platforms, entertainment studios and national brands seeking an authentic connection to Salem’s Halloween season.

Start a conversation: email John Andrews or call (978) 224-8856.

For Local and Regional Businesses

Partnership opportunities range from weekend and venue-specific sponsorships to entertainment-stage naming, vendor showcases, digital campaigns and season-long visibility.

Best for: hospitality partners, service businesses, regional brands and community organizations looking for meaningful engagement with Salem visitors and local businesses.

Contact the Haunted Happenings Marketplace team to discuss the right fit.

Join Creative Collective

Behind every strong marketplace is an ecosystem of support. Creative Collective connects tourism, arts, small business and city hall so even the smallest business has something bigger than itself to stand with. The intersection is the point.

Our 350+ members span eight Essex County communities. Together, they learn from each other, collaborate on real opportunities and extend the reach of the creative sector through an audience of roughly 94,000 people across nine owned social profiles.

  • Real Business Services: practical assistance, technical support, visibility and business guidance.
  • Collective Delivery: members share knowledge, referrals and opportunities with one another.
  • Whole-Person Support: real people who know your name, answer the phone and understand the human behind the business.

“In just one year of being a Collective member, I’ve received more connections, support, and inspiration for my business than I have had in ten years of membership in other organizations.”
— Cynthia August, Cynthia August Images Photography

“It literally, as an organization, helped me go from ‘what the heck am I doing’ to being a full-fledged entrepreneur, full time, self-employed human being—and it’s really helped me feel supported.”
— Meg Nichols, Painted Lady Signs

Ready to join the ecosystem? Learn more about Creative Collective membership.

Vend With Us

We produce highly curated marketplaces throughout the year, from Haunted Happenings to the Salem Arts Festival, Pride Market and other community events. Our team prioritizes clear operations, responsive support and an experience that helps vendors do their best work.

“Your show is one of the top-rated shows I have done in recent years… run top of the line.”
— Lily Luvs Design

Ready to apply? Submit your interest for Haunted Happenings and upcoming markets.

Questions?

For vendor questions, email vendors@creativecollectivema.com. For sponsorships and major partnerships, email John Andrews. You can also call (978) 224-8856.

Creative Collective LLC
Salem, Massachusetts
creativecollectivema.com

“Haunted Happenings” is used with permission from BPM Productions, Inc.