No Rhyme or Reason is a fashion brand founded on unapologetic self expression, sustainability and nostalgia. We take vintage and discarded materials and give them a new life. From earrings made of cake toppers and gumball machine prizes, to vintage clothing adored with handmade patches made from vintage bedding – we rethink the trash around us and have created a new genre of fashion. Folks who visit the booth leave with feeling positivity and chat endlessly in the booth about how they “had those bedsheets” or “celebrated a birthday with cupcakes with those rings on top” and love to see what “trash” from the past can be!