Salem is (virtually) going to the dogs (and cats and lizards and bunnies)

Joey PhoenixCreative Collective, PetsLeave a Comment

The 6th Annual Howl-o-ween Pet Parade/ Costume Contest – Now happening virtually! Submissions must be received by October 15th and voting will occur October 16 through October 22, awards announced on Fri. October 23rd. 

Click here to register!

Salem Main Streets is very pleased to produce the sixth annual Howl-o-ween Pet Parade. With the current restrictions and regulations, we are happy to announce a partnership with Creative Collective to revision this as a virtual event and contest until we can all gather safely in the future. 

“This started as a very casual little event, and every year we grow more and more,” says Kylie Sullivan, Executive Director of Salem Main Streets. “Salem is such a pet-friendly city; it seemed like a no-brainer that we needed a community pet parade during Haunted Happenings. It’s such a special way to engage our residents, appeal to our visitors, and celebrate our local business community.” John Andrews, founder of Creative Collective “The need for positive events, hope and creativity are critical right now and we have been working, since the lockdown, to implement and educate our partners on ways to translate their important events into the digital space. With this event being open to even more people across the whole globe, we are really excited to see how this turns out!”

Participants this year can be from anywhere in the world and submissions can be submitted as photos or videos. The registration fee is $5 for Salem residents and $10 for non-residents. (Videos must be hosted elsewhere, we will be accepting links to videos, not files) 

“Peter Pan’s Shadow”
Image by Creative Collective

The 2020 Howl-o-ween Virtual Pet Parade/Costume Contest is sponsored by the Salem Halloween Museum and supported by The Lobster Shanty, Gulu Gulu Cafe, Flying Saucer Pizza, Koto, Emporium 32, Witch Pix, New England Dog Biscuit Company, and more.

About the Organizers

Salem Main Streets’ mission is the continued revitalization of downtown Salem as a vibrant, year-round, retail, dining, and cultural destination through business retention, recruitment, and promotion of the downtown district.   Contact Salem Main Streets by phone at 978-744-0004, or by email at, or visit the website at for more information.

Creative Collective is a modern business program, ‘experience’ facilitator, and economic development catalyzer. We connect the creative workforce to opportunities, partnerships, resources, and innovative collaborations throughout New England. Visit for more information. 

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