About Ellie Jade Co.

Ellie Jade Co. is a Salem, Massachusetts maker bringing embroidered apparel to the Haunted Happenings Marketplace at Salem Common and the Pedestrian Mall. The brand is best known for its bestselling Salem Varsity sweatshirts, alongside accessories that range from everyday to spooky.

The Ellie Jade Co. collection includes embroidered apparel, glass cans, hair clips, and stationery, with new blind boxes this season featuring EJC accessories available only inside the box. As a local Salem business, EJC brings hometown designs to the Marketplace.

A Local Salem Maker

What sets Ellie Jade Co. apart is its Salem roots and its signature embroidered Salem Varsity line, paired with a playful, collectible mix of accessories and limited blind boxes.

Where and When to Shop

Find Ellie Jade Co. at the Haunted Happenings Marketplace on these confirmed 2026 dates:

Salem Common

• Saturday, October 10, 2026 (10 AM – 8 PM)
• Sunday, October 11, 2026 (10 AM – 6 PM) — Holiday hours may apply.
• Monday, October 12, 2026 (Indigenous Peoples Day) (10 AM – 6 PM)
• Saturday, October 17, 2026 (10 AM – 8 PM)
• Sunday, October 18, 2026 (10 AM – 6 PM)
• Saturday, October 24, 2026 (10 AM – 8 PM)
• Sunday, October 25, 2026 (10 AM – 6 PM)
• Friday, October 30, 2026 (10 AM – 8 PM)
• Saturday, October 31, 2026 (Halloween) (10 AM – 9:45 PM)
• Sunday, November 1, 2026 (10 AM – 6 PM)

Pedestrian Mall

• Friday, October 9, 2026 (10 AM – 7 PM)
• Friday, October 23, 2026 (10 AM – 7 PM)

Pedestrian Mall closing time is set day-of with the City of Salem and Salem Police based on crowd volume, so this location may stay open later than posted.

Follow Ellie Jade Co.

Follow @elliejade.co on Instagram, or shop online at elliejadeco.com.