Apothecary 51 is a lifestyle brand rooted in modern magic and everyday ritual, offering hand-poured soy candles, gemstone-infused intention mists, custom-blended perfumes, and spooky-culture apparel at the Haunted Happenings Marketplace in Salem, Massachusetts.

Each small-batch candle tells a story, from nostalgic mall goth energy to New England legends and seasonal rituals, blending high-quality fragrance oils with a carefully curated aesthetic. The gemstone intention mists serve as both aromatherapy and ritual tools, designed to clear energy and shift mood. Custom perfumes are personality-driven, and the apparel line pulls from cryptids, pop culture, and modern witchcraft.

Founded by Sarah Darmon on Cape Cod, Apothecary 51 creates intentionally crafted goods for people who like their magic wearable, burnable, and usable in real life. Nothing is mass-produced. Everything is meant to be used, loved, and felt.

Visit Apothecary 51 at Derby Square and Salem Common during Haunted Happenings 2026. Shop online at apothecary51.com and follow @apothecary_51 on Instagram.