About Apothecary 51

Apothecary 51 brings hand-poured soy candles, gemstone-infused intention mists, custom-blended perfumes, and spooky-culture apparel to the Haunted Happenings Marketplace in Salem, Massachusetts. Founded by Sarah Darmon in Sandwich on Cape Cod, the lifestyle brand is rooted in New England mysticism and everyday ritual — magic meant to be worn, burned, and used in real life.

The signature soy candles are poured in small batches, each blending high-quality fragrance oils with a story, from nostalgic mall-goth energy to New England legends and seasonal rituals. Gemstone-infused intention mists and ritual sprays pair aromatherapy with everyday intention-setting, while custom-blended perfumes and apparel draw on cryptids, pop culture, nostalgia, and modern witchcraft.

Magic Made for Everyday Use

Nothing at the Apothecary 51 booth is mass-produced. Every candle, mist, and garment is intentionally crafted for people who romanticize their lives, collect curious little objects, and want their home, body, and wardrobe to feel intentional.

Where and When to Shop

Find Apothecary 51 at Haunted Happenings Marketplace on these confirmed 2026 dates:

Salem Common

• Saturday, October 10, 2026 (10 AM – 8 PM)
• Sunday, October 11, 2026 (10 AM – 6 PM) — Holiday hours may apply.
• Saturday, October 17, 2026 (10 AM – 8 PM)
• Sunday, October 18, 2026 (10 AM – 6 PM)
• Saturday, October 24, 2026 (10 AM – 8 PM)
• Sunday, October 25, 2026 (10 AM – 6 PM)
• Saturday, October 31, 2026 (Halloween) (10 AM – 9:45 PM)

Derby Square

• Friday, October 30, 2026 (10 AM – 8 PM)

Follow Apothecary 51

Follow @apothecary_51 on Instagram for new drops and behind-the-scenes craft, or shop at apothecary51.com.