About Good Witch Candle Co.

Good Witch Candle Co. brings hand-poured soy candles and illustrated seasonal scents to the Haunted Happenings Marketplace in Salem, Massachusetts. Based in New Hartford, Connecticut, this woman- and minority-owned small business creates fragrance products inspired by ritual, cozy nostalgia, witchy energy, and everyday magic.

The collection includes candles in a range of sizes and fragrances, seasonal releases, wax melts, and car air fresheners made with 100% soy wax and non-toxic, cruelty-free ingredients. Each candle features original hand-drawn illustrations by owner Marcella Barbosa Jalbert, bringing scent, storytelling, and visual art together in one polished collection.

Illustrated Scents and Everyday Magic

Good Witch Candle Co. stands out for pairing small-batch candle making with original artwork. The warm, whimsical booth presentation gives shoppers an immersive place to explore cozy fragrances, Halloween-ready designs, and giftable products made with a personal creative touch.

Where and When to Shop

Find Good Witch Candle Co. at Salem Common on these Haunted Happenings Marketplace dates:

• Saturday, October 10, 2026 — 10 AM–8 PM
• Sunday, October 11, 2026 — 10 AM–6 PM — Holiday hours may apply.

Follow Good Witch Candle Co.

Follow @goodwitchcandle.co for new releases and behind-the-scenes artwork, or shop at goodwitchcandleco.com.