About Salem Style

Salem Style is a handmade crochet accessories brand featured at the Haunted Happenings Marketplace in Salem, Massachusetts. Founded by fifth-generation crocheter Julianna Donovan, who brings over 30 years of experience to every piece, Salem Style proves that crochet is anything but old-fashioned.

The Salem Style original collection includes handmade hats, scarves, ear warmers, and coffee cup cozies — each piece inspired by and named after iconic places in Salem, MA. Beyond her own designs, Julianna also curates a selection of magical goods from fellow indie makers, offering shoppers a thoughtfully assembled mix of handcrafted finds that carry the spirit of Salem wherever they go.

Modern Crochet with Salem Roots

With a tagline of “anything but granny,” Salem Style brings a modern edge to a time-honored craft. Every item is designed and crocheted by hand, blending traditional technique with contemporary style. Whether you’re looking for a cozy accessory for a crisp October evening or a locally made gift with a story behind it, Salem Style delivers warmth with character.

Where and When to Shop

Find Salem Style at Haunted Happenings Marketplace on these confirmed 2026 dates:

• Saturday, October 3, 2026 (10 AM – 8 PM) — Derby Square

Follow Salem Style

Follow @SALEMSTYLE on Instagram and shop the full collection at salemstyle.com.