About Salem Style

Salem Style is a handmade crochet accessories brand featured at the Haunted Happenings Marketplace in Salem, Massachusetts. Founded by fifth-generation crocheter Julianna Donovan, who brings over 30 years of experience to every piece, Salem Style proves that crochet is anything but old-fashioned.

The Salem Style original collection includes handmade hats, scarves, ear warmers, and coffee cup cozies — each piece inspired by and named after iconic places in Salem, MA. Beyond her own designs, Julianna also curates a selection of magical goods from fellow indie makers, offering shoppers a thoughtfully assembled mix of handcrafted finds that carry the spirit of Salem wherever they go.

Modern Crochet with Salem Roots

With a tagline of “anything but granny,” Salem Style brings a modern edge to a time-honored craft. Every item is designed and crocheted by hand, blending traditional technique with contemporary style. Whether you’re looking for a cozy accessory for a crisp October evening or a locally made gift with a story behind it, Salem Style delivers warmth with character.

Where and When to Shop

Find Salem Style at Derby Square during Haunted Happenings 2026. Derby Square operates on the following dates:

• September 26–27 (Saturday–Sunday)
• October 3–4 (Saturday–Sunday)
• October 10–12 (Saturday–Monday, Indigenous People’s Day)
• October 17–18 (Saturday–Sunday)
• October 24–25 (Saturday–Sunday)
• October 31 (Halloween, Saturday)
• November 1 (Sunday)

Hours: Saturdays 10 AM – 8 PM · Sundays 10 AM – 6 PM · Indigenous People’s Day Monday 10 AM – 6 PM · Halloween 10 AM – 9:45 PM

Follow Salem Style

Follow @SALEMSTYLE on Instagram and shop the full collection at salemstyle.com.