About SNE Horror

SNE Horror brings the A Southern New England Horror book series to the Haunted Happenings Marketplace in Salem, Massachusetts. Author J.J. Alo has crafted two award-winning supernatural thriller novels inspired by the rich lore and mythology of New England, with a third installment releasing by October 2026.

The books weave local legends and regional myth into gripping narratives that will resonate with horror fans and anyone drawn to the dark history of New England. Salem is the perfect setting to meet the author, grab a signed copy, and dive into a story rooted in the very ground beneath the marketplace.

Award-Winning New England Horror Fiction

The A Southern New England Horror series has earned critical recognition for its atmospheric storytelling and deep roots in regional folklore. These are not generic horror novels — they are love letters to New England’s haunted landscape, drawing from real myths and legends that locals will recognize and visitors will find irresistible. With a third book arriving just in time for the Halloween season, this is the booth where readers discover their next obsession.

Where and When to Shop

Find SNE Horror at Salem Common on Saturday, October 24, 2026.

Hours: 10 AM – 8 PM

Follow SNE Horror

Follow @snehorror on Instagram for updates and new products. Visit jjalo.com to shop online.