About The Black Veil

The Black Veil is a Salem-based art and lifestyle brand featured at the Haunted Happenings Marketplace in Salem, Massachusetts. Operating out of their Essex Street studio — The Black Veil Shop of Drear and Wonder — identical twins Ryan and Matthew Murray create fine art prints, custom apparel, candles, and unique housewares steeped in Victorian mourning etiquette and the macabre.

Every piece in The Black Veil collection channels a reverence for the dark and the beautiful. From richly detailed art prints to hand-designed apparel and atmospheric candles, the brand transforms mourning-era aesthetics into modern collectibles and wearable art. Their housewares bring that same gothic sensibility into everyday life — each item designed to feel like it belongs in a Victorian parlor or a haunted estate.

A Salem Institution on Essex Street

The Black Veil is more than a marketplace vendor — they are a fixture of Salem’s year-round creative community. Their brick-and-mortar studio at 304 Essex Street draws visitors from across New England with its curated mix of original artwork, dark fashion, and handcrafted goods. At the Haunted Happenings Marketplace, shoppers get a concentrated look at the best of The Black Veil’s seasonal collection alongside exclusive pieces designed for Salem’s biggest fall event.

Where and When to Shop

Find The Black Veil at the Essex Street Pedestrian Mall on:

• Saturday, October 3, 2026 — 10 AM–8 PM
• Sunday, October 4, 2026 — 10 AM–6 PM
• Saturday, October 10, 2026 — 10 AM–8 PM
• Sunday, October 11, 2026 — 10 AM–6 PM — Holiday hours may apply.
• Monday, October 12, 2026 (Indigenous Peoples Day) — 10 AM–6 PM

Pedestrian Mall closing time is set day-of with the City of Salem and Salem Police based on crowd volume, so this location may stay open later than posted.

Follow The Black Veil

Follow @blackveiltattoo on Instagram for new releases and studio updates, or visit blackveilstudio.com to explore the full collection.